DU/ER
Our creative design for the DU/ER Gastown Flagship Store aimed to bring adventure inside encapsulating DU/ER's spirit and brand voice.
This project was distinctive in its scope, requiring the harmonious integration of adventure, retail, and workspace.
To maximize the available space and encapsulate the spirit of adventure, we harnessed the building's high ceilings by constructing a wooden indoor treehouse and climbing structure. The intention was for customers to actively engage with DU/ER's products, fostering a fun and interactive shopping experience.
Design Solution
Tell Your Story
Through Design
Janks Design Group ingeniously resolved the challenges presented by this project by seamlessly combining adventure and retail.
The wooden indoor treehouse and climbing structure stood as the centerpiece, embodying the brand's essence and encouraging customers to actively interact with DU/ER's products.
Indoor Treehouse
The treehouse structure, featuring a pull-down door and adventure elements like a suspended net hammock, rope walls, and monkey bars, captured the essence of adventure and playfulness while inviting customers to experience DU/ER's products.
Dedicated Retail Space
The lower portion of the store was skillfully designed with custom racks and display tables, providing an organized and visually appealing retail space.
Transparency & Interaction
The floor-to-ceiling netting divider between the retail and office areas enabled customers to witness the design process in real time, fostering transparency and interaction with the brand.