Luxe
A Harmonious Fusion of Art Deco Luxury
Luxe, a captivating commercial interior design project by JDG, exemplifies the harmonious blend of two distinct brands under one roof.
The design inspiration draws from the opulence of the 1920s and 30s Art Deco era, serving as a canvas for both brands.
Challenges included the limited footprint and the need to accommodate two distinct concepts while ensuring balanced traffic flow due to dual entryways.
Design Solution
Tell Your Story
Through Design
The design cultivated by JDG reflects luxury and elegance.
This project seamlessly coexists, offering a memorable experience and showcasing exceptional product lines from each company.
Customized Wallpaper
A bespoke, in-house-designed wallpaper reminiscent of the Art Deco era became the linchpin in merging the branding identities of Dandy’s and Luxe. The black and gold colour palette elegantly resonates with both brands, reinforcing their shared essence.
Gilded Grandeur
Gold is prominently featured in various design elements, including millwork, lighting fixtures, archways, and the all-encompassing wallpaper, creating an aura of indulgence and luxury that immerses visitors in a captivating experience.
Seamless Flow
JDG strategically crafted an open layout, ensuring a seamless traffic flow despite dual entryways. The design maximizes the limited footprint, guiding patrons effortlessly through Dandy's vibrant ice cream haven and Luxe's upscale confectionary, offering a delightful journey within the shared space.